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Avatus

A cross-platform AR and AI app for faceless social content.

Avatus is a cross-platform AR and AI social media app that lets users create content with avatars instead of showing their real face, built for people who want more creative control over how they present themselves online.

Product
AvatusAR and AI-powered social media app
Sector
Social media
Platforms
iOS, Android and desktop
Services
  • Product Architecture
  • Frontend Development
  • Backend Development
  • AI Integration
  • Custom Admin Dashboard
Avatus coverWatch the trailer
3ways to create content: front camera, back camera or blank canvas

About Avatus

Avatus is a cross-platform AR and AI social media app that allows users to create content using avatars instead of showing their real face. It was designed for people who want more creative control over how they present themselves online.

The product is available on iOS, Android and desktop. It helps users generate avatar-based images, AI backgrounds and custom edits, all within the same platform.

The Avatus desktop web app in a dark theme, showing an AI chat beside a dark-haired avatar

The problem

The Avatus team wanted to build a platform that combined several demanding features. Each had to work with the others in a way that felt smooth and easy to use. Technically, it was a complex product to build and coordinate across devices.

AR face trackingReal-time facial tracking for AR avatars.
Multi-mode cameraA camera that worked with both front and back cameras.
AI backgroundsAI-generated backgrounds based on user prompts.
Image editingIn-app image editing tools.
Cross-platformFull support across iOS, Android and desktop.

Our solution

We developed the full product system that powers Avatus, including AR face tracking, AI generation workflows, a multi-mode camera experience and cross-platform delivery.

The app gives users three ways to create content. Each path ends with editing options like filters, contrast, brightness and text.

Front cameraTake a selfie with your custom mask filter, then generate an AI background using a prompt.
Back cameraPlace the avatar into a scene and generate a new AI background.
Blank canvasEnter a prompt to create an image, then customise it with editing tools.
Avatus AI chat on mobile and desktop side by side, featuring the same dark-haired avatar

What we built

AR face tracking and avatar overlayReal-time facial tracking that maps animated avatars over the user's face.
Multi-mode camera systemA custom camera that works with both front and back cameras and supports all three creation modes.
AI background generator and editing toolsPrompt-based AI backgrounds, plus a canvas editor with filters, contrast, brightness and text.
Cross-platform deliveryOne product shipped across iOS, Android and desktop.
Two Avatus mobile screens in text mode: a blank 'Tap here to add text' canvas and a 'Mountains and a clear sky' prompt with colour options
Dark-haired Avatus avatar wearing red and black armoured sci-fi gear

What made it complex

AR syncSynchronising AR tracking across mobile platforms.
PerformanceKeeping performance stable on mid-range phones.
Creative modesSupporting different creative modes with separate workflows.
One interfaceCombining real-time AR, AI generation and editing in one interface.
Speed everywhereMaking sure everything loads and responds quickly across all devices.
Three Avatus mobile screens: a text prompt canvas, the avatar chat, and a prompt editor with a generate button

Results and impact

Avatus is now live and working across mobile and desktop. Users can create content without showing their face, and the platform gives full control over avatars, scenes and final image output.

Thousands of avatar selfiesNow powered by the system.
AI-generated backgroundsTied to user prompts.
A full set of editing toolsFor each image.
A growing user baseExploring anonymous and creative photo sharing.
Two AI-generated female avatars in neon-lit cyberpunk city scenes
Avatus mobile onboarding hints: enter text then generate a background, and tap to capture with the avatar mask

Tech stack

Frontend
SwiftUI (iOS), Kotlin (Android), React + Next.js (web)Custom camera interface for all three creation modes, with real-time avatar and scene previews
AR
ARKit (iOS), ARCore (Android), MediaPipe, Union AvatarsMediaPipe for facial landmark detection, Union Avatars for animated character overlays
AI and editing
OpenAI + canvas editorPrompt-based image generation, with built-in filters, contrast, brightness and text tools
Backend
Node.js + Express, MongoDBAPI services, with MongoDB storing avatars, prompts and generated media
Infrastructure
AWS Lambda + GPU workers, CDNCloud processing for AI tasks and fast image and asset delivery across platforms

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